The direct-to-consumer (DTC) brands in Indonesia are primarily medium-sized firms, with a strong presence in health and personal care products. Companies like SKINTIFIC, specializing in skincare with patented technology, and Mine., creating bespoke niche fragrances, exemplify this trend. Additionally, Dekoruma offers home and living solutions with a focus on Japandi style, while FIT HUB democratizes access to wellness through digital innovation and offline locations.
The data shows a concentration of these DTC brands in Jakarta, which serves as the headquarters for many, including Xiaomi Indonesia, a global internet company focusing on smartphones and IoT devices. Other companies like PT Star Cosmos, established in 1976, represent a more mature segment within the consumer electronics industry, indicating a mix of younger and older firms.
| # | Company | Employees | |||
|---|---|---|---|---|---|
| 1 |
SKINTIFICskintific.com
Skincare company using patented technology to address damaged skin barriers, formulated by Canadian scientists for fast and safe skin results |
1,585 | |||
| 2 | 1,326 | ||||
| 3 |
PT Star Cosmosstore.cosmos.id
A leading player in the electronic appliances industry in Indonesia, offering quality, style, and innovation to enhance precious family moments |
1,270 | |||
| 4 |
Xiaomi Indonesiami.co.id
Global internet company focusing on smartphones and IoT devices, recognized for innovation, quality, and efficiency, operating in over 90 countries worldwide |
1,169 | |||
| 5 |
Mine.minedot.com
Specializing in bespoke niche fragrances, we create unique scents using high-quality raw materials sourced globally, while prioritizing vegan, cruelty-free, and eco-friendly practices |
1,114 | |||
| 6 |
Dekorumadekoruma.com
A technology-based start-up offering home and living solutions with a focus on Japandi style, including furniture, accessories, interiors, and properties |
1,060 | |||
| 7 |
Somethinc - BeautyHaulcareers-page.com
A rapidly growing beauty group in Indonesia, leading in skincare and genderless products, with investments from Sequoia Capital and future regional expansion plans |
771 | |||
| 8 |
PT Zinus Global Indonesiazinus.co.id
This company designs and delivers mattresses, bed frames, and sofas that are easy to assemble, creating reminders that life is good |
692 | |||
| 9 |
Scarlett Indonesiascarlettofficial.id
A fast-growing beauty brand in Indonesia, offering high-quality personal care, skin care, and hair care products to help people #RevealYourBeauty |
672 | |||
| 10 |
realme Indonesiarealme.com
A technology brand specializing in smartphones and IoT products, known for trendsetting technologies and experiences, with a global user base |
587 | |||
| 11 |
Petani Daunlinktr.ee
Specializing in niche plant products, we cater to plant hobbyists through a robust digital marketing strategy to meet their gardening needs |
568 | |||
| 12 |
PUSAKApusaka.co.uk
A global jewelry brand specializing in individual silver filigree pieces inspired by batik, focusing on sustainability, traditional crafts, and innovation |
513 | |||
| 13 |
MS GLOW Beautymsglowid.com
Specializing in skincare products, MS GLOW Official offers high-quality beauty solutions that help customers achieve a radiant and healthy complexion |
492 | |||
Want more companies than this list?This page shows the largest ones only. Connect to Tamtam to see every company that matches, filter by size, industry or growth, and reach their decision-makers. | |||||
| 14 | 473 | ||||
| 15 |
AVO Innovation Technologyavo.co.id
A holding company in the beauty industry, empowering individuals to be confident and bold while promoting sustainability and ethical practices |
428 | |||
| 16 |
CV. Trackerindo Anugerah Sejahteraareioutdoorgear.co.id
Established in 2000, specializing in Retail Apparel and Fashion, producing brands like AREI, TRACKER, SEASON, and CARTENZ with showrooms across Indonesia |
370 | |||
| 17 |
Everbest Groupeverbestshoes.com
A leading fashion brand offering high-quality, affordable shoes, handbags, and accessories with timeless style, comfort, community focus, and female solidarity |
331 | |||
| 18 |
BLP Beautyblpbeauty.com
A beauty ecosystem promoting self-expression and confidence through safe, cruelty-free products designed for all individuals to feel and look their best |
324 | |||
| 19 |
Dapur Cokelat Indonesiadapurcokelat.com
A leading innovator in the confectionery industry, known for exceptional quality and satisfying even the most discerning pastry connoisseurs |
321 | |||
| 20 |
PT. Buccheri Indonesiabuccheri.com
A leading Indonesian footwear brand offering fashion-forward and formal shoe designs, with over 120 retail locations nationwide and an expanding online store |
309 | |||
| 21 |
Jago Coffeejagocoffee.com
A mobile coffee company in Indonesia serving freshly brewed coffee through electric carts owned by micro-entrepreneurs, focusing on quality and education |
308 | |||
| 22 |
Tanamera Coffee Indonesiatanameracoffee.com
Sourcing, processing, roasting, and brewing Indonesian specialty coffee, working directly with farmers from crop to cup, aiming for international recognition. |
256 | |||
| 23 |
SATURDAYSsaturdays.com
A lifestyle brand offering designer-quality, affordable eyewear designed in-house Provides omnichannel shopping through app, home try-on service, and lifestyle stores with coffee and cookies |
249 | |||
| 24 |
Zinus Dream Indonesialinktr.ee
This company designs and delivers mattresses, bed frames, and sofas, emphasizing ease of assembly and comfort to promote relaxation and harmony |
249 | |||
| 25 | 182 | ||||
| 26 | 99 | ||||
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How this list is built
Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.
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