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The 100 largest DTC brands in the world

Tamtam tracks 4,334 DTC brands worldwide. This list ranks the 100 largest by number of employees on LinkedIn, led by Apple, HP and Tesla Austria GmbH. Their median headcount is 15,369. Half of them were founded in 1980 or later. The most common headquarters are New York (12), London (5) and San Francisco (4).

🌍 World100 companiesUpdated Nov 12, 2026

This list comprises large direct-to-consumer (DTC) brands, primarily in retail, technology, and personal care manufacturing. These are established companies with global reach, indicating a focus on mature and expansive markets.

Key companies include Apple, known for consumer electronics; H&M Group, offering fashion and homeware; Tesla Austria GmbH, specializing in electric vehicles; and Nike, a designer and marketer of athletic footwear and apparel. A notable pattern is the strong presence of companies in the retail sector, with brands like H&M, Nike, and Inditex, suggesting a concentration of large-scale consumer goods distribution.

#CompanyIndustryHeadquarters EmployeesFounded
1
Appleapple.com

Designs and manufactures innovative consumer electronics, including iPhones, iPads, and Macs, known for their user-friendly interfaces and sleek design

Computers and Electronics Manufacturing 🇺🇸 Cupertino 184,384 1976
2
HPhp.com

This company creates technology solutions aiming to inspire innovation and make extraordinary contributions to humanity through climate action, human rights, and digital equity

IT Services and IT Consulting 🇺🇸 Palo Alto 142,944 n/a
3
Tesla Austria GmbHtesla.com

A company focused on accelerating the world's transition to sustainable energy through electric vehicles and clean energy generation and storage solutions

Manufacturing 🇺🇸 Austin 128,000 2003
4
H&M Grouphmgroup.com

A global design business with thousands of stores worldwide, offering fashion, beauty, accessories, homeware, and sustainability-focused products and experiences

Retail 🇸🇪 Stockholm 104,048 n/a
5
Nikenike.com

Leading designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories for various sports and fitness activities worldwide Founded in 1972

Retail 🇺🇸 Beaverton 98,830 n/a
6
adidasadidas.com

This company pushes culture and human performance boundaries through sport, aiming to change lives. It is headquartered in Germany and employs over 59,200 people globally.

Sporting Goods Manufacturing 🇩🇪 Herzogenaurach 91,451 n/a
7
H&Mhm.com

Global fashion retailer promoting inclusivity, sustainability, and accessibility, empowering employees and customers to express individuality and responsibility.

Retail 🇸🇪 Stockholm 86,847 1947
8
Avonavonworldwide.com

A pioneering beauty brand focused on empowering women worldwide, offering innovative products and advocating for gender equality and women's health

Personal Care Product Manufacturing 🇬🇧 Northampton 75,208 n/a
9
Inditexinditexpeople.com

A global conglomerate of clothing brands and home goods, with online and physical presence in 213 markets, led by a dedicated team focused on continuous improvement

Retail 🇪🇸 Arteixo 73,716 1974
10
The Estée Lauder Companies Inc.elcompanies.com

A global leader in skincare, makeup, fragrance, and hair care, offering luxury brands sold in 150+ countries, with a diverse product portfolio

Personal Care Product Manufacturing 🇺🇸 New York 60,000 n/a
11
VF Corporationvfc.com

A global apparel and footwear company, empowering sustainable and active lifestyles through iconic brands like Vans, The North Face, and Timberland

Retail Apparel and Fashion 🇺🇸 Denver 50,000 1899
12
Sherwin-Williamssherwin-williams.com

Global supplier of paints, coatings, and related products with extensive distribution network and diverse, innovative workforce worldwide.

Paint, Coating, and Adhesive Manufacturing 🇺🇸 Cleveland 49,925 n/a
13
Naturanatura.com.br

A Brazilian multinational in cosmetics and personal care known for sustainable practices, direct sales, cruelty-free and vegan products, and Amazon biodiversity protection

Personal Care Product Manufacturing 🇧🇷 São Paulo 47,988 1969
14
Marks and Spencerjobs.marksandspencer.com

Global retailer delivering quality products through physical and digital channels while prioritizing innovation and value for millions of customers across the world.

Retail 🇬🇧 London 40,055 1884
15
Pandorapandoragroup.com

Designs, manufactures, and markets high-quality, hand-finished jewellery using recycled materials, sold worldwide through extensive retail network.

Retail Luxury Goods and Jewelry 🇩🇰 Copenhagen 37,000 1982
16
Richemontrichemont.com

It operates prestigious Maisons in jewellery, watches, and fashion, focusing on craftsmanship, creativity, sustainability, and diverse career opportunities.

Retail Luxury Goods and Jewelry 🇨🇭 Bellevue 32,625 n/a
17
Swatchswatch.com

A pioneering Swiss watchmaker known for innovative and creative designs, strong presence in sports and arts, storytelling, and creating dynamic working environments

Retail Luxury Goods and Jewelry 🇨🇭 Biel/bienne 32,000 1983
18
Victoria’s Secret & Co.victoriassecret.com

Specialty retailer offering bras, lingerie, sleepwear, athleisure, swimwear, fragrances, and body care supporting diverse women globally.

Retail 🇺🇸 Columbus 30,271 2021
19
Nothingnothing.tech

London-based tech company building smartphones and audio equipment with iconic design and intuitive engineering as an alternative to established industry giants.

Technology, Information and Internet 🇬🇧 London 29,964 2020
20
Abercrombie & Fitch Co.abercrombie.com

Global omnichannel specialty retailer providing quality apparel and accessories for kids through millennials across diverse brands through physical stores and digital platforms.

Retail 🇺🇸 Columbus 29,375 1892
21
SWAROVSKIswarovski.com.br

A global leader in creating high-quality crystal-based products, including jewelry, accessories, and home decor, with a focus on sustainability and social impact

Retail Luxury Goods and Jewelry 🇨🇭 Männedorf 29,000 1895
22
Oriflame Cosmeticsoriflame.com

Global beauty company empowering individuals worldwide to fulfill dreams through social selling of nature-inspired beauty products with a focus on sustainability and entrepreneurship

Personal Care Product Manufacturing 🇨🇭 Schaffhausen 27,788 1967
23
URBN (Urban Outfitters, Anthropologie Group, Free People & Nuuly)urbn.com

Global portfolio of creative consumer brands offering apparel, home goods, and lifestyle products with a focus on creativity and community.

Retail Apparel and Fashion 🇺🇸 Philadelphia 27,613 1970
24
Nextcareers.next.co.uk

Leading British retailer specializing in furniture production and technology development while fostering an innovative environment for warehouse teams and software engineering experts.

Retail 🇬🇧 Leicester 26,161 1982
25
lululemoncorporate.lululemon.com

A lifestyle inspired athletic apparel company that creates transformational products for yoga, running, training, and other sweaty pursuits

Retail 🇨🇦 Vancouver 25,212 1998
26
C&Ac-and-a.com

Retailer offering sustainable, quality fashion for the entire family with a focus on innovation, circularity, and long-term impact.

Retail Apparel and Fashion 🇩🇪 Düsseldorf 24,900 1841
27
the LEGO Grouplego.com

We are a global brand sparking imaginations with LEGO bricks, inspiring builders since 1932, creating play experiences sold worldwide

Manufacturing 🇩🇰 Billund 23,169 n/a
28
American Eagle Outfitters Inc.aeo-inc.com

Global omni-channel retailer offering high-quality apparel, intimates, activewear, and personal care products through diverse brands focused on optimistic self-expression and social responsibility.

Retail 🇺🇸 Pittsburgh 22,832 1977
29
PUMA Groupabout.puma.com

Global company pushing boundaries in sport and culture through innovative design, iconic footwear and apparel, authentic partnerships, and a hustler's spirit

Retail 🇩🇪 Herzogenaurach 22,686 1948
30
PVH Corp.pvh.com

Focused on transforming Calvin Klein and TOMMY HILFIGER into top lifestyle brands, striving to elevate PVH as a leading brand group

Retail Apparel and Fashion 🇺🇸 New York 22,000 1881
31
Ralph Laurencorporate.ralphlauren.com

Global leader in luxury lifestyle products across apparel, footwear, accessories, home, fragrances, and hospitality, inspiring timeless style and authenticity for over 50 years

Retail Apparel and Fashion 🇺🇸 New York 21,641 1967
32
Amwayamwayglobal.com

Entrepreneur-led health and wellness company offering Nutrilite™, Artistry™, and XS™ energy drinks through a global network of Amway Business Owners

Manufacturing 🇺🇸 Ada 21,548 1959
33
Guccigucci.com

A leading luxury brand founded in Florence in 1921, redefining fashion and luxury with Italian craftsmanship, innovation, and creativity Part of global luxury group Kering

Retail Luxury Goods and Jewelry 🇮🇹 Casellina di Scandicci 20,795 1921
34
UNIQLOfastretailing.com

A leading Japanese retail holding company offering high-quality, innovative apparel under the concept of LifeWear in over 25 markets worldwide

Retail 🇯🇵 Tokyo 19,984 1984
35
Tapestrytapestry.com

A global fashion house with iconic brands like Coach, Kate Spade, and Stuart Weitzman, focused on creativity, diversity, sustainability, and empowerment

Retail Apparel and Fashion 🇺🇸 New York 19,929 n/a
36
Samsung Mobilesamsung.com

This company specializes in providing secure and highly productive mobile solutions for enterprises, focusing on Android security and productivity on Samsung Galaxy devices worldwide

Consumer Electronics 🇰🇷 Gyeonggi-do 19,596 1969
37
Forever 21forever21.com

A fashion industry leader focused on making the latest trends accessible, operating E-commerce and 450 US locations, with a strong brand DNA

Retail Apparel and Fashion 🇺🇸 Los Angeles 19,339 1984
38
Waitrose & Partnersjlpjobs.com

A unique business that focuses on creating happier and more trusted ways of operating, with a shared purpose to make a positive impact on society

Retail 🇬🇧 Bracknell 18,555 1904
39
Hinode Groupgrupohinode.com

A Brazilian multinational specializing in beauty, fragrances, and well-being, offering a diverse portfolio of over 300 quality products and empowering a community of 600,000 entrepreneurs

Personal Care Product Manufacturing 🇧🇷 Barueri 18,113 1988
40
Rodan + Fieldsrodanandfields.com

A skincare company founded by dermatologists focusing on giving people the best skin and confidence, with a commitment to social impact

Manufacturing 🇺🇸 San Francisco 17,749 2000
41
Levi Strauss & Co.levistrauss.com

designs and markets iconic denim jeans and apparel brands, emphasizing sustainability, innovation, and global self-expression through fashion.

Retail Apparel and Fashion 🇺🇸 San Francisco 17,743 1853
42
Hallmark Cardscareers.hallmark.com

Family-owned global business creating emotionally connected world through greeting cards, gifts, media networks, real estate development, and art products for children worldwide

Retail 🇺🇸 Kansas City 17,388 1910
43
MANGOjobs.mango.com

A global fashion group based in Barcelona, focusing on design, creativity, and sustainability Offers a unique fashion proposal in over 115 markets

Retail Apparel and Fashion 🇪🇸 Palau-solità i Plegamans 17,070 n/a
44
HEMAhema.nl

Creating a better everyday life with quality and stylish self-designed products since 1926, available in multiple countries and through various channels

Retail 🇳🇱 Amsterdam 17,000 1926
45
HUGO BOSShugoboss.com

Focus on empowering employees through core values to foster talent development and position as a top employer in fashion industry.

Retail Apparel and Fashion 🇩🇪 Metzingen 16,458 1924
46
Skecherscareers.skechers.com

A global brand that creates stylish, comfortable, and innovative footwear, apparel, and accessories for men, women, and children at affordable prices

Retail 🇺🇸 Manhattan Beach 16,264 n/a
47
Bata Groupbata.com

Leading global manufacturer and retailer of quality footwear with extensive production, store, and employee presence worldwide for over 125 years.

Retail Apparel and Fashion 🇨🇭 Lausanne 15,608 1894
48
Lenskart.comlenskart.com

Providing affordable and quality eyewear through online and offline channels, including retail stores, websites, and mobile applications.

Technology, Information and Internet 🇮🇳 Gurugram 15,580 2008
49
Williams-Sonoma, Inc.williams-sonomainc.com

Specialty retailer offering high-quality kitchenware, furniture, and home decor through brands like Pottery Barn and West Elm across global multi-channel retail platforms.

Retail 🇺🇸 San Francisco 15,546 n/a
50
J.Crewjcrew.com

Designing and crafting high-quality classic apparel that combines familiarity with fresh style, inspiring personal expression and confidence.

Retail Apparel and Fashion 🇺🇸 New York 15,369 n/a

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51
Gapgapinc.com

Iconic global retailer specializing in denim and elevated American style clothing across fourteen hundred stores worldwide with a focus on community and diversity.

Retail 🇺🇸 New York 15,202 n/a
52
MAC Cosmeticsmaccosmetics.com

Leading cosmetics brand focusing on colour expertise, artistic expression, inclusivity, diversity, conscious beauty, and social responsibility in products and mission.

Personal Care Product Manufacturing 🇺🇸 14,548 1984
53
Hollister Co.corporate.abercrombie.com

Designs and sells casual apparel, accessories, and fragrances focused on capturing moments and expressing individual style worldwide.

Retail 🇺🇸 New Albany 14,359 n/a
54
Arbonnearbonne.com

A company that creates premium skincare and wellness products with botanical ingredients, focusing on purity, safety, and effectiveness, distributed through Independent Consultants worldwide

Retail 🇺🇸 Irvine 14,306 1980
55
Tiffany & Co.tiffany.com

Luxury jewelry and accessories company founded in 1837, known for innovative design, fine craftsmanship, and global cultural influence Operates worldwide

Retail Luxury Goods and Jewelry 🇺🇸 New York 14,000 1837
56
Dysoncareers.dyson.com

Innovative company pioneering unique technologies, with a diverse global team, focused on solving ignored problems and constantly reinventing products and processes

Appliances, Electrical, and Electronics Manufacturing 🇸🇬 Singapore 14,000 1993
57
Greggsgreggs.com

Leading food-on-the-go retailer with over 2,400 shops, offering freshly prepared, affordable, great tasting food to millions weekly.

Food and Beverage Services 🇬🇧 13,592 1939
58
Under Armourunderarmour.com

Design and develop innovative performance apparel, footwear, and gear focused on enhancing athletes' training, competition, and recovery experiences.

Retail Apparel and Fashion 🇺🇸 Baltimore 13,004 1996
59
Nestlé Nespresso SAnespresso.com

A company dedicated to delivering high-quality coffee experiences through innovation, sustainability, personalized services, and providing coffee solutions to businesses worldwide

Food and Beverage Services 🇨🇭 Lausanne 12,909 1986
60
Tommy Hilfigerusa.tommy.com

Global designer lifestyle brand offering premium apparel, accessories, and licensed products with extensive retail presence and strong consumer recognition.

Retail Apparel and Fashion 🇳🇱 Amsterdam 12,840 1985
61
Any Anyanyany.com.br

Specializing in administration and financial services to support businesses with their operational and financial needs

Retail 🇧🇷 São Paulo 12,773 1994
62
Prada Grouppradagroup.com

A luxury fashion group with diverse brands focusing on creative independence, sustainability, and global distribution of ready-to-wear, leather goods, and footwear

Retail Luxury Goods and Jewelry 🇮🇹 Milan 12,267 n/a
63
Riviancareers.rivian.com

Innovative team dedicated to challenging conventional thinking and seeking new solutions to protect the outdoors for future generations

Motor Vehicle Manufacturing 🇺🇸 Irvine 11,979 2009
64
EXPRESSexpress.com

multichannel fashion brand offering modern, confident, and effortless clothing for work, everyday, and special occasions through stores and online

Retail 🇺🇸 Columbus 11,919 1980
65
SHEINcareers.shein.com

A global online retailer offering affordable fashion and lifestyle products from SHEIN and various vendors, committed to accessible fashion for all

Retail Apparel and Fashion 🇸🇬 Singapore 11,807 2012
66
Young Living Essential Oilsyoungliving.com

produces authentic, pure, and potent essential oils through a proprietary Seed to Seal process, inspiring wellness and opportunities for lifelong transformations globally.

Wellness and Fitness Services 🇺🇸 Lehi 11,764 1993
67
Cliniqueclinique.com

A leading skincare and makeup brand founded by dermatologists, offering clinically proven, allergy-tested solutions for remarkable skin results worldwide

Personal Care Product Manufacturing 🇺🇸 New York 11,697 1968
68
New Balancenewbalance.com

Designing and manufacturing high-quality athletic footwear and apparel with a focus on comfort, fit, innovation, and community support worldwide.

Sporting Goods Manufacturing 🇺🇸 Brighton 11,624 1906
69
Ashley Furniture Industriesashleyfurnitureindustriesllc.com

Design, manufacture, and deliver a broad range of furniture products to retail partners worldwide, focusing on quality and customer satisfaction.

Furniture and Home Furnishings Manufacturing 🇺🇸 Arcadia 11,618 n/a
70
Belcorpbelcorp.biz

Multinational beauty corporation operating in fourteen countries through direct selling, offering high-quality cosmetic brands while promoting women's empowerment, environmental sustainability, and ethical business.

Personal Care Product Manufacturing 🇨🇴 Tocancipá 11,541 1968
71
Garmingarmin.com

Design and manufacture innovative products that enhance customer experiences in various markets, promoting a balanced work-life culture for employees.

Computers and Electronics Manufacturing 🇺🇸 Olathe 11,335 1989
72
Cartiercartier.com

A luxury Maison creating timeless, creative and beautiful creations in jewelry, watchmaking, leather goods, fragrances, eyewear, and objects with unique expertise

Retail Luxury Goods and Jewelry 🇨🇭 Meyrin 11,002 1847
73
Sunrunsunrun.com

Provides a modern energy experience, offering freedom to power life with reliable, affordable solar energy directly from the sun for homes.

Services for Renewable Energy 🇺🇸 San Francisco 10,677 2007
74
Cotton On Groupcottonongroup.com.au

Retail group operating eight Australian lifestyle brands across 20 countries, focusing on people, planet, creativity, and positive impact.

Retail 🇦🇺 Geelong 10,537 1991
75
Vansvans.com

An iconic brand in action sports, music, art, and design, fostering creativity, inclusivity, and sustainability within a global family of outdoor and lifestyle brands

Retail 🇺🇸 Costa Mesa 10,436 1966
76
Oniverseoniverse.it

Multibrand company managing fashion, food & wine, and nautical brands with integrated production and global distribution in 59 countries.

Retail 🇮🇹 Verona 10,400 n/a
77
Wonderwonder.com

Providing quick delivery of diverse restaurant options to customers worldwide, ensuring convenient access to high-quality food

Food and Beverage Services 🇺🇸 New York 10,306 2018
78
Columbia Sportswear Companycolumbiasportswearcompany.com

Global outdoor brand crafting active lifestyle gear with leading technologies, reflecting Pacific Northwest heritage, sold worldwide, and promoting outdoor activities and adventures

Retail Apparel and Fashion 🇺🇸 Portland 10,070 n/a
79
Calzedonia Grouponiverse.it

Italian-founded organization with global retail presence, producing and distributing fashion collections under multiple brands in over 55 countries worldwide

Retail 🇮🇹 Dossobuono di Villafranca 10,000 1986
80
KIKO MILANOkikocosmetics.com

A global cosmetics brand founded in Milan in 1997, KIKO MILANO offers a wide range of quality makeup products at affordable prices, promoting individuality through color

Personal Care Product Manufacturing 🇮🇹 Bergamo 9,644 1997
81
Stradivariusstradivarius.com

A dynamic fashion brand bringing the latest trends in clothing and accessories to the street, with over 800 stores worldwide

Retail Apparel and Fashion 🇪🇸 Barcelona 9,600 1994
82
Melaleuca: The Wellness Companymelaleucajobs.com

A wellness company that manufactures and distributes high-quality products directly to consumers, offering the opportunity for additional income without large investment or risk

Personal Care Product Manufacturing 🇺🇸 Idaho Falls 9,486 1985
83
Michael Korsmichaelkors.com

It is a luxury fashion brand offering accessories, ready-to-wear, and footwear, while also engaging in philanthropic efforts against hunger.

Retail Apparel and Fashion 🇺🇸 New York 9,331 1981
84
Calvin Kleincalvinklein.us

Global fashion lifestyle brand offering minimalist, high-quality apparel and accessories with a focus on creativity, confidence, and empowerment.

Retail Apparel and Fashion 🇺🇸 New York 9,327 1968
85
Pampered Chefpamperedchef.com

Development and sales of unique, high-quality kitchen tools, cookware, and pantry products through independent consultants and ecommerce.

Retail 🇺🇸 Addison 9,039 1980
86
Guess?, LLC.guess.com

Design, manufacture, and retail of fashionable apparel and accessories under multiple brand lines including GUESS, Marciano, and G by GUESS.

Retail Apparel and Fashion 🇺🇸 Los Angeles 8,977 1981
87
Revlonrevlon.com

A global beauty company known for high-quality cosmetics, hair care, and fragrances sold in 150 countries through various retail channels

Personal Care Product Manufacturing 🇺🇸 New York 8,874 n/a
88
Rituals (B Corp™)rituals.com

Luxury brand offering home and body products to promote personal wellbeing, sustainability, and social initiatives in 36 countries worldwide

Personal Care Product Manufacturing 🇳🇱 Amsterdam 8,868 2000
89
Burberryburberrycareers.com

Innovative global luxury brand with British heritage, known for iconic trench coats and commitment to sustainability, diversity, and inclusion

Retail Luxury Goods and Jewelry 🇬🇧 London 8,769 1856
90
It Works! Globalzinzino.com

Global company offering weight loss, nutrition, active lifestyle, and beauty products through direct selling and team-building worldwide.

Retail Health and Personal Care Products 🇺🇸 Palmetto 8,758 2001
91
Shutterflyshutterflyinc.com

Leading digital retailer and manufacturer of high-quality personalized products and services, helping people express themselves through custom-designed goods and capturing unique moments.

Retail 🇺🇸 San Jose 8,623 1999
92
River Islandcareers.riverisland.com

Family-owned UK fashion brand with over 70 years on the high street, focusing on customer connection, innovation, wellbeing, and sustainability.

Retail 🇬🇧 London 8,600 1948
93
Huawei Consumer Business Groupconsumer.huawei.com

Designs and delivers smartphones, PCs, tablets, wearables, and cloud services with global R&D centers and extensive telecommunications expertise.

Computers and Electronics Manufacturing 🇨🇳 Shenzhen 8,583 n/a
94
Farmasifarmasi.com

An international beauty and personal care manufacturer with a wide range of products, including cosmetics, fragrances, personal care, wellness, and household items

Personal Care Product Manufacturing 🇹🇷 Istanbul 8,541 1950
95
Vivintvivint.com

A leading smart home company providing integrated systems, professional installation, 24/7 monitoring, and customer support to over 17 million customers in North America

Computers and Electronics Manufacturing 🇺🇸 Lehi 8,504 1999
96
New Looknewlookgroup.com

A global, multichannel fashion brand offering on-trend, value-fashion for women, men, and teenage girls since 1969, focusing on affordability and customer satisfaction

Retail 🇬🇧 London 8,420 1969
97
Perdue Farmscorporate.perduefarms.com

A fourth-generation, family-owned US food and agriculture business offering premium protein products through responsible practices and a focus on animal welfare

Food and Beverage Manufacturing 🇺🇸 Salisbury 8,392 1920
98
Aritziaaritzia.com

Design house creating Everyday Luxury with exclusive brands, premium fabrics, meticulous construction, and timeless style while prioritizing people and planet

Retail 🇨🇦 Vancouver 8,295 1984
99
Hasbroshop.hasbro.com

A leading toy and game company delivering engaging brand experiences through iconic brands, toys, consumer products, gaming, and entertainment for global audiences

Manufacturing 🇺🇸 Pawtucket 8,226 1923
100
doTERRA International LLCdoterra.com

Leading global company specializing in essential oils and aromatherapy products, focusing on employee well-being and community impact.

Wellness and Fitness Services 🇺🇸 Pleasant Grove 8,207 2008

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Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

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