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List of DTC brands in the Netherlands

Tamtam tracks 96 DTC brands headquartered in the Netherlands. This list ranks the 50 largest by number of employees on LinkedIn, led by HEMA, Tommy Hilfiger and Rituals (B Corp™). Their median headcount is 228. Half of them were founded in 2006 or later. The most common headquarters are Amsterdam (22), 's-Hertogenbosch (2) and Rotterdam (2).

🇳🇱 Netherlands50 companiesUpdated Nov 12, 2026

The Netherlands is home to a significant number of direct-to-consumer (DTC) brands, primarily in retail, apparel, fashion, and personal care. These companies range from established global brands to more recent ventures. Examples include HEMA, offering self-designed products since 1926; Tommy Hilfiger, a global designer lifestyle brand; Rituals, a luxury brand for home and body products; and Suitsupply, known for high-quality suiting.

Many of these DTC brands are headquartered in Amsterdam, forming a notable cluster for this business model. Several companies, such as Hunkemöller, a lingerie brand, and Vlisco Netherlands, a historic textile printing company, have long histories, while others like My Jewellery, founded in 2011, represent newer entrants in the market.

#CompanyIndustryHeadquarters EmployeesFounded
1
HEMAhema.nl

Creating a better everyday life with quality and stylish self-designed products since 1926, available in multiple countries and through various channels

Retail 🇳🇱 Amsterdam 17,000 1926
2
Tommy Hilfigerusa.tommy.com

Global designer lifestyle brand offering premium apparel, accessories, and licensed products with extensive retail presence and strong consumer recognition.

Retail Apparel and Fashion 🇳🇱 Amsterdam 12,840 1985
3
Rituals (B Corp™)rituals.com

Luxury brand offering home and body products to promote personal wellbeing, sustainability, and social initiatives in 36 countries worldwide

Personal Care Product Manufacturing 🇳🇱 Amsterdam 8,868 2000
4
Hunkemöllerhunkemoller.nl

Leading European lingerie brand with over 900 stores across 19 countries. Aims to make women feel beautiful and authentic through lingerie, emphasizing individuality, style, and confidence.

Retail 🇳🇱 Hilversum 2,361 1886
5
Suitsupplysuitsupply.com

A European-based company offering high-quality, affordable suiting globally with a focus on detail, craftsmanship, and innovative technologies for a perfect fit

Retail Apparel and Fashion 🇳🇱 Amsterdam 1,616 2000
6
KARL LAGERFELDkarllagerfeld.com

This fashion brand carries on the iconic vision of its founder, blending Parisian classics with a rock-chic attitude in its collections for men, women, and kids

Retail Apparel and Fashion 🇳🇱 Amsterdam 1,298 n/a
7
WE Fashionwefashion-jobs.nl

A Dutch multi-channel brand aiming to be the biggest in Western Europe, selling men's, women's and kids' collections through stores and online platforms Ambitious growth-focused company

Retail 🇳🇱 Utrecht 1,195 n/a
8
vidaXLcareers.vidaxl.com

An international online retailer offering a wide range of affordable products, constantly expanding and improving to exceed customer expectations and grow globally

Retail 🇳🇱 Venlo 1,087 2006
9
Storio groupstoriogroup.com

Storio group specializes in creating personalized photo products to bring customers' stories to life through high-quality gifts and keepsakes

Software Development 🇳🇱 Amsterdam 1,085 n/a
10
My Jewellerymy-jewellery.com

A Dutch jewelry and fashion brand offering affordable designs that celebrate everyday life, with a focus on sustainability and optimism for the future

Retail 🇳🇱 's-Hertogenbosch 1,084 2011
11
Polaroidpolaroid.com

Analog instant photography brand creating tools to connect people, appreciate everyday moments, and preserve memories to be cherished forever

Photography 🇳🇱 Amsterdam 919 1937
12
Cotton Clubcottonclub.nl

Inspired by the Mediterranean lifestyle, this company offers a collection of feminine, charming, and accessible clothing with quality materials, following the latest trends

Retail 🇳🇱 Lijnden 595 2018
13
123inkt.nlwerkenbij123inkt.nl

A leading Dutch webshop specializing in printer and office supplies with over 4 million customers in the Netherlands and Belgium

Retail Office Equipment 🇳🇱 Nederhorst den Berg 587 1995
14
Costescostesfashion.com

A lifestyle brand offering an on-trend collection with a unique shopping experience for fashion-conscious women Known for quality, personal service, and international allure

Retail Apparel and Fashion 🇳🇱 Lijnden 555 2013
15
Vlisco Netherlandsvlisco.com

A historic Dutch textile printing company blending Indonesian influences, multicultural designs, and African women's empowerment through creativity and craftsmanship since 1846

Textile Manufacturing 🇳🇱 Helmond 554 1846
16
Ace & Tatecareers.aceandtate.com

Innovative eyewear company promoting transparency, sustainability, and collaboration with a focus on positive change for people and the planet

Retail Apparel and Fashion 🇳🇱 Amsterdam 508 2013
17
Verstegen Spices & Saucesverstegen.nl

Family-owned company supplying high-quality herbs and spices through sustainable partnerships with local farmers Committed to transparency, quality, and customer satisfaction through innovation

Food and Beverage Manufacturing 🇳🇱 Rotterdam 368 1886
18
Armada Musicarmadamusic.com

The company is a leading independent dance music label representing top artists, managing over 40,000 tracks, and launching a dance music investment company

Musicians 🇳🇱 Amsterdam 344 n/a
19
NANnan.nl

NAN offers stylish clothing for the powerwoman, focusing on a good fit and unique details to maintain individual style

Retail Apparel and Fashion 🇳🇱 Bergschenhoek 324 n/a
20
Mepal | Certified B Corpmepal.com

Innovative brand creating high-quality, clever products for making life easier and more enjoyable during special moments, whether at home or on-the-go

Consumer Goods 🇳🇱 Lochem 302 1950
21
elho group | B Corpelho.com

A family-owned company with over 55 years of experience in making sustainable synthetic pottery, connecting people with nature through designer pots and plant care products

Manufacturing 🇳🇱 Tilburg 295 1964
22
Body&Fitbodyandfit.com

supplying sports, lifestyle, and fitness nutrition products worldwide, focusing on innovation, performance, and direct-to-consumer sales.

Wellness and Fitness Services 🇳🇱 Amsterdam 290 n/a
23
Vision Healthcare NVvisionhealthcare.eu

Revolutionizing consumer healthcare with innovative solutions, fostering a consumer-centric approach, embracing digital advancements, and encouraging relentless ambition and impactful actions

Retail Health and Personal Care Products 🇳🇱 Amsterdam 268 n/a
24
MR MARVISmrmarvis.com

This company creates iconic designs, provides excellent service, and makes conscious decisions for people & planet Official B Corporation since March 2023

Retail Apparel and Fashion 🇳🇱 Amsterdam 245 2016
25
Oriflame Nederlandnl.oriflame.com

A Swedish beauty company with high-quality products, sold through personal contact and online orders in over 60 countries worldwide

Personal Care Product Manufacturing 🇳🇱 Veghel 228 1972

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26
Fairphonefairphone.com

Building a movement for fairer electronics by creating sustainable tech and expanding the market for ethical products, changing how products are made.

Computers and Electronics Manufacturing 🇳🇱 Amsterdam 223 2013
27
Zonneplanzonneplan.nl

Providing intelligent solar energy solutions through generation, storage, and consumption management, utilizing solar panels, home batteries, smart EV chargers, and dynamic energy for a smarter network.

Services for Renewable Energy 🇳🇱 Zwolle 215 2012
28
Gisou by Negin Mirsalehigisou.com

Creation of honey-infused beauty and haircare products using sustainably sourced ingredients from a family bee garden, focused on high-quality formulas and heritage.

Personal Care Product Manufacturing 🇳🇱 Amsterdam 187 2015
29
Edicolaedicola.nl

A non-fiction publisher established in 2010, specializing in books, magazines, calendars, and tear-off calendars with innovative ideas and extensive publishing experience

Book and Periodical Publishing 🇳🇱 Deventer 186 2010
30
Crocs EMEAcareers.crocs.com

Innovative casual footwear company offering over 300 styles for men, women, and children with patented Croslite™ technology for comfort and durability

Retail Apparel and Fashion 🇳🇱 Hoofddorp 183 2002
31
Marie-Stella-Maris (B Corp)marie-stella-maris.com

Luxury home and body fragrances, unique character. Social mission, clean water access worldwide. Impactful gifts, corporate gifting opportunities.

Retail Health and Personal Care Products 🇳🇱 Amsterdam 182 2011
32
Simon Leveltsimonlevelt.nl

A multi-generational company producing top-quality coffee and tea through fair trade and organic farming, with products available in stores and online

Retail 🇳🇱 Haarlem 182 1826
33
CHASIN'chasin.com

A modern jeanswear brand for men, blending authenticity and technology to create high-quality clothing emphasizing denim, active wear, and technology

Retail Apparel and Fashion 🇳🇱 Alblasserdam 181 1992
34
REV'IT! Sport Internationalrevitsport.com

A global motorcycle clothing brand that designs innovative, high-performance gear to inspire riders to push boundaries and achieve new personal records

Retail Apparel and Fashion 🇳🇱 Oss 145 1995
35
EasyToyseasytoys.nl

An online shop offering a diverse range of lifestyle products for adult consumers

Retail 🇳🇱 Veendam 120 2007
36
Polarstepspolarsteps.com

A travel app that helps users plan, track, and share their adventures through a personalized digital map and Travel Book Inspired by exploration

Software Development 🇳🇱 Amsterdam 109 2015
37
Love Storieslovestoriesintimates.com

A lingerie brand created by women, offering colorful and playful designs for bralettes, loungewear, and pajama sets to mix-and-match with confidence

Retail Apparel and Fashion 🇳🇱 Amsterdam 91 2013
38
marlies|dekkersmarliesdekkers.com

A Rotterdam-based company revolutionizing innerwear fashion by embracing bold designs, innovation, and daring to dream and grow

Retail 🇳🇱 Rotterdam 88 1993
39
Little Dutchlittle-dutch.com

A European brand offers modern nursery essentials, toys, and accessories for babies and children, focusing on safety, quality, and contemporary design

Design Services 🇳🇱 Berkel en Rodenrijs 86 2009
40
Daily Paperdailypaperclothing.com

Amsterdam-based fashion brand providing contemporary menswear and womenswear collections inspired by African heritage through timeless ready-to-wear designs, accessories, and seasonal lifestyle capsules.

Retail Apparel and Fashion 🇳🇱 Amsterdam 68 2012
41
DENHAM the Jeanmakerdenham.com

Premium denim brand based in Amsterdam, creating quality collections for men, women, and children, with a focus on innovation, tradition, and attention to detail

Retail Apparel and Fashion 🇳🇱 Amsterdam 65 2008
42
VELORETTIveloretti.com

This company designs and produces durable, stylish bikes for daily commuters, with a focus on electric and city bikes Based in Amsterdam, handmade in Europe

Retail 🇳🇱 Amsterdam 65 2012
43
Beauty & Carebenc.nl

Beauty & Care is a family-owned company in the wellness industry, producing high-quality sauna, steam bath, beauty, massage, and care products using natural ingredients Delivery in Europe

Personal Care Product Manufacturing 🇳🇱 Tilburg 57 1978
44
METCHmetch.com

Development of endolysin-based consumer products focused on microbiome-friendly skin and body care for customers in the US and Europe.

Personal Care Product Manufacturing 🇳🇱 Bilthoven 53 2005
45
Dr. Greenbit.ly

Hydrate your skin naturally with fresh Aloe vera from Dr Green's own nursery Order-based system ensures fresh, fast, and free shipping

Wellness and Fitness Services 🇳🇱 Naaldwijk 53 2020
46
Goldberghgoldbergh.com

Fashion-forward sportswear brand empowering women to move confidently in any environment, from snow-covered peaks to the gym

Retail Apparel and Fashion 🇳🇱 Amsterdam 46 2011
47
TANITA Europe - Leading Health Insightstanita.eu

Development and sales of advanced body composition monitors using BIA technology for health, fitness, medical, and consumer use worldwide.

Wellness and Fitness Services 🇳🇱 Amsterdam 46 1923
48
Moyee Coffeemoyeecoffee.com

Produces, roasts, and packages coffee locally, aiming for a 50/50 balance in value between coffee producers and consumers, reducing dependence on aid.

Food and Beverage Services 🇳🇱 Ruigoord 46 2012
49
CYRUSgetcyrus.com

The company offers eHealth solutions to healthcare organizations, improving customer engagement, patient satisfaction, employee recruitment, and community relations through internet technology

Food and Beverage Manufacturing 🇳🇱 's-Hertogenbosch 45 2015
50
Tunturi Fitness | B Corp™tunturi.com

This company offers support for achieving a healthy body, balanced mind, and happy life by emphasizing self-care and well-being

Wellness and Fitness Services 🇳🇱 Almere 45 1922

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

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