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DTC brands headquartered in Amsterdam

Tamtam tracks 42 DTC brands headquartered in Amsterdam. This list ranks the 30 largest by number of employees on LinkedIn, led by HEMA, Tommy Hilfiger and Rituals (B Corpâ„¢). Their median headcount is 182. Half of them were founded in 2011 or later.

🇳🇱 Amsterdam30 companiesUpdated Nov 12, 2026

The direct-to-consumer (DTC) brands in Amsterdam are primarily mid-sized to large companies, with a strong focus on retail, apparel, and personal care. HEMA, founded in 1926, offers self-designed products across multiple channels, while Tommy Hilfiger, established in 1985, is a global designer lifestyle brand. Rituals, founded in 2000, provides luxury home and body products, and Suitsupply, also from 2000, specializes in high-quality suiting. KARL LAGERFELD is a fashion brand, and Storio group develops personalized photo products.

A notable trend among these Amsterdam-based DTC brands is a commitment to sustainability and ethical practices. Companies like Rituals and MR MARVIS are B Corporations, and Fairphone, founded in 2013, focuses on creating sustainable electronics. Ace & Tate, an eyewear company from 2013, also promotes transparency and sustainability, reflecting a common emphasis on conscious consumerism.

#CompanyIndustryHeadquarters EmployeesFounded
1
HEMAhema.nl

Creating a better everyday life with quality and stylish self-designed products since 1926, available in multiple countries and through various channels

Retail 🇳🇱 Amsterdam 17,000 1926
2
Tommy Hilfigerusa.tommy.com

Global designer lifestyle brand offering premium apparel, accessories, and licensed products with extensive retail presence and strong consumer recognition.

Retail Apparel and Fashion 🇳🇱 Amsterdam 12,840 1985
3
Rituals (B Corpâ„¢)rituals.com

Luxury brand offering home and body products to promote personal wellbeing, sustainability, and social initiatives in 36 countries worldwide

Personal Care Product Manufacturing 🇳🇱 Amsterdam 8,868 2000
4
Suitsupplysuitsupply.com

A European-based company offering high-quality, affordable suiting globally with a focus on detail, craftsmanship, and innovative technologies for a perfect fit

Retail Apparel and Fashion 🇳🇱 Amsterdam 1,616 2000
5
KARL LAGERFELDkarllagerfeld.com

This fashion brand carries on the iconic vision of its founder, blending Parisian classics with a rock-chic attitude in its collections for men, women, and kids

Retail Apparel and Fashion 🇳🇱 Amsterdam 1,298 n/a
6
Storio groupstoriogroup.com

Storio group specializes in creating personalized photo products to bring customers' stories to life through high-quality gifts and keepsakes

Software Development 🇳🇱 Amsterdam 1,085 n/a
7
Polaroidpolaroid.com

Analog instant photography brand creating tools to connect people, appreciate everyday moments, and preserve memories to be cherished forever

Photography 🇳🇱 Amsterdam 919 1937
8
Ace & Tatecareers.aceandtate.com

Innovative eyewear company promoting transparency, sustainability, and collaboration with a focus on positive change for people and the planet

Retail Apparel and Fashion 🇳🇱 Amsterdam 508 2013
9
Armada Musicarmadamusic.com

The company is a leading independent dance music label representing top artists, managing over 40,000 tracks, and launching a dance music investment company

Musicians 🇳🇱 Amsterdam 344 n/a
10
Body&Fitbodyandfit.com

supplying sports, lifestyle, and fitness nutrition products worldwide, focusing on innovation, performance, and direct-to-consumer sales.

Wellness and Fitness Services 🇳🇱 Amsterdam 290 n/a
11
Vision Healthcare NVvisionhealthcare.eu

Revolutionizing consumer healthcare with innovative solutions, fostering a consumer-centric approach, embracing digital advancements, and encouraging relentless ambition and impactful actions

Retail Health and Personal Care Products 🇳🇱 Amsterdam 268 n/a
12
MR MARVISmrmarvis.com

This company creates iconic designs, provides excellent service, and makes conscious decisions for people & planet Official B Corporation since March 2023

Retail Apparel and Fashion 🇳🇱 Amsterdam 245 2016
13
Fairphonefairphone.com

Building a movement for fairer electronics by creating sustainable tech and expanding the market for ethical products, changing how products are made.

Computers and Electronics Manufacturing 🇳🇱 Amsterdam 223 2013
14
Gisou by Negin Mirsalehigisou.com

Creation of honey-infused beauty and haircare products using sustainably sourced ingredients from a family bee garden, focused on high-quality formulas and heritage.

Personal Care Product Manufacturing 🇳🇱 Amsterdam 187 2015
15
Marie-Stella-Maris (B Corp)marie-stella-maris.com

Luxury home and body fragrances, unique character. Social mission, clean water access worldwide. Impactful gifts, corporate gifting opportunities.

Retail Health and Personal Care Products 🇳🇱 Amsterdam 182 2011

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16
Polarstepspolarsteps.com

A travel app that helps users plan, track, and share their adventures through a personalized digital map and Travel Book Inspired by exploration

Software Development 🇳🇱 Amsterdam 109 2015
17
Love Storieslovestoriesintimates.com

A lingerie brand created by women, offering colorful and playful designs for bralettes, loungewear, and pajama sets to mix-and-match with confidence

Retail Apparel and Fashion 🇳🇱 Amsterdam 91 2013
18
Daily Paperdailypaperclothing.com

Amsterdam-based fashion brand providing contemporary menswear and womenswear collections inspired by African heritage through timeless ready-to-wear designs, accessories, and seasonal lifestyle capsules.

Retail Apparel and Fashion 🇳🇱 Amsterdam 68 2012
19
DENHAM the Jeanmakerdenham.com

Premium denim brand based in Amsterdam, creating quality collections for men, women, and children, with a focus on innovation, tradition, and attention to detail

Retail Apparel and Fashion 🇳🇱 Amsterdam 65 2008
20
VELORETTIveloretti.com

This company designs and produces durable, stylish bikes for daily commuters, with a focus on electric and city bikes Based in Amsterdam, handmade in Europe

Retail 🇳🇱 Amsterdam 65 2012
21
Goldberghgoldbergh.com

Fashion-forward sportswear brand empowering women to move confidently in any environment, from snow-covered peaks to the gym

Retail Apparel and Fashion 🇳🇱 Amsterdam 46 2011
22
TANITA Europe - Leading Health Insightstanita.eu

Development and sales of advanced body composition monitors using BIA technology for health, fitness, medical, and consumer use worldwide.

Wellness and Fitness Services 🇳🇱 Amsterdam 46 1923
23
TI SENTOtisento-milano.com

Creating classic yet modern jewelry designs for over 20 years, inspired by iconic shapes with a timeless appeal and sold globally

Retail Luxury Goods and Jewelry 🇳🇱 Amsterdam 43 2003
24
POM Amsterdampom-amsterdam.com

It specializes in colorful, high-quality clothing and scarves, featuring handmade prints that bring energy and happiness to everyday life.

Retail Apparel and Fashion 🇳🇱 Amsterdam 32 2011
25
A Beautiful Story l B-Corpabeautifulstory.eu

A Beautiful Story creates jewelry, cards, and gifts with special meanings, supporting craftsmen in Nepal for fair wages and independence

Retail Apparel and Fashion 🇳🇱 Amsterdam 32 2006
26
Tumble 'N Drytumblendry.com

A Dutch children's clothing brand designing affordable and comfortable clothing for kids aged 0-14, using organic cotton and recycled materials

Retail Apparel and Fashion 🇳🇱 Amsterdam 30 2007
27
BALR.balr.com

Luxury lifestyle brand offering high-end fashion, travel products, and accessories for men and women, inspiring individuals to live an aspirational and luxurious lifestyle

Retail Apparel and Fashion 🇳🇱 Amsterdam 30 2013
28
BEERWULF®beerwulf.com

Beerwulf is a beer delivery service based in Amsterdam, offering a wide selection of beers, beer taps, kegs, and beery knowledge to customers across Europe

Food and Beverage Services 🇳🇱 Amsterdam 26 2016
29
SNOTbvnasomatto.com

Artistic perfumery company creating unique fragrances, promoting cross-cultural dialogue through art installations, and seeking global partners for distribution

Personal Care Product Manufacturing 🇳🇱 Amsterdam 23 n/a
30
IBANAibana.nl

A Dutch fashion brand for women specializing in trendy and stylish clothing

Retail Apparel and Fashion 🇳🇱 Amsterdam 21 2008

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 12, 2026.

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