The Drum in the news

Thomas' Bakery launched a humorous campaign featuring Cecily Strong to convince people to embrace mornings with their breakfast products.

A survey of marketers indicates a greater need for strategic skills and fundamental marketing understanding over AI expertise, despite the industry's focus on new technologies.

Strategic events and personalized experiences are essential for B2B brands to overcome buyer skepticism and drive meaningful revenue growth.

This article challenges the 'female leadership' stereotype, arguing that effective leadership depends on situational context and adaptability rather than gendered traits.

Rory McEntee explains how GymNation successfully replaced most agency functions with in-house AI systems to drive faster, cheaper, and more efficient marketing results.

The Drum has published a ranked list of the 50 best football advertisements, highlighting the creative dominance of brands like Nike and the evolving cultural impact of sports marketing.

Modern beauty marketing requires an operational system to capture trend-driven search intent across PPC, SEO, and AI platforms within a 48-hour window.

The Drum is launching a comprehensive global B2B awards program with 155 categories and a final entry deadline of July 2026.

AI search is disrupting traditional SEO-driven content marketing by forcing B2B brands to prioritize original, authoritative ideas over keyword rankings.

Announces the 2026 winners of The Drum Awards for Marketing Americas, showcasing top-tier campaigns from brands like Elf Cosmetics and Canva.

Earnies agency used a viral LinkedIn post and a parody song to pressure Transport for London into trialing floor stickers for priority seating.

Advertisers need to move beyond demographics to target the diverse 'mindsets' and content affinities of various World Cup audience segments.

Brands must move beyond rigid targeting and budget caps to allow real-time retail media data and automation to drive campaign performance.

The 2026 Drum Awards for Marketing EMEA honored top-tier campaigns from brands like Lidl and Nike, focusing on creativity and measurable ROI.

Marketers are refocusing on experiential events and human connection to overcome digital fragmentation and an over-reliance on performance metrics.

Standardizing independent third-party verification is the essential step for digital out-of-home advertising to build buyer trust and increase its share of media budgets.

Livestreamed ceremony from Evolution London announcing winners of the 2026 EMEA marketing awards.