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Top 47 DTC brands in Utah

Tamtam tracks 47 DTC brands headquartered in Utah. This list ranks all of them by number of employees on LinkedIn, led by Young Living Essential Oils, Vivint and doTERRA International LLC. Their median headcount is 583. Half of them were founded in 2008 or later. The most common headquarters are Lehi (11), Salt Lake City (10) and Provo (4).

๐Ÿ‡บ๐Ÿ‡ธ Utah47 companiesUpdated Nov 11, 2026

The direct-to-consumer (DTC) brands in Utah are primarily engaged in wellness, personal care, and home products. Many of these are mid-sized to large firms, with a notable presence of companies founded in the early 2000s. Young Living Essential Oils, for example, produces essential oils, while Vivint offers smart home systems. doTERRA International LLC specializes in essential oils and aromatherapy, and Younique Products focuses on beauty products.

A clear pattern among these companies is their concentration in the wellness and fitness services industry. This includes firms like MonaVie, which offers health and wellness products, and Unicity International, which provides nutritional products. Another common thread is the focus on direct selling and network marketing models, often empowering individuals through product distribution.

#CompanyIndustryHeadquarters EmployeesFounded
1
Young Living Essential Oilsyoungliving.com

produces authentic, pure, and potent essential oils through a proprietary Seed to Seal process, inspiring wellness and opportunities for lifelong transformations globally.

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Lehi 11,764 1993
2
Vivintvivint.com

A leading smart home company providing integrated systems, professional installation, 24/7 monitoring, and customer support to over 17 million customers in North America

Computers and Electronics Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Lehi 8,504 1999
3
doTERRA International LLCdoterra.com

Leading global company specializing in essential oils and aromatherapy products, focusing on employee well-being and community impact.

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Pleasant Grove 8,207 2008
4
doTERRA Wellness Advocatedoterra.com

A company promoting health and wellness through therapeutic-grade essential oils, with Wellness Advocates sharing product benefits and providing educational opportunities

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Pleasant Grove 5,463 2008
5
Younique Productsyouniqueproducts.com

The company focuses on uplifting and empowering women worldwide through high-quality beauty products, personal growth opportunities, and financial rewards

Retail Health and Personal Care Products ๐Ÿ‡บ๐Ÿ‡ธ Lehi 4,439 2012
6
SunPowerus.sunpower.com

provides all-in-one residential solar and backup storage solutions, promoting accessible clean energy with extensive solar industry experience.

Services for Renewable Energy ๐Ÿ‡บ๐Ÿ‡ธ Orem 3,608 2014
7
SendOutCardssendoutcards.com

Company offers a convenient online platform for sending personalized greeting cards and gifts, helping individuals connect with others and build relationships

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 2,356 2005
8
Stampin'โ€‹ Up!stampinup.com

Global paper crafting specializing in decorative rubber and photopolymer stamps, accessories, greeting cards, craft projects, home dรฉcor, and memory keeping

Retail Art Supplies ๐Ÿ‡บ๐Ÿ‡ธ Riverton 2,127 1988
9
MonaViemonavie.com

A health and wellness company offering innovative products, customized nutrition, and a global network of independent distributors, with a focus on empowering individuals worldwide

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ South Jordan 2,015 2005
10
Unicity Internationalunicity.com

Innovative nutritional products promoting good health worldwide, backed by science and third-party certifications, sold through direct selling in 60+ countries

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Provo 1,935 2001
11
Modereus.shaklee.com

An omnichannel company developing and selling clean health, wellness, beauty, personal care, nutrition, and household products through direct-to-consumer channels

Retail ๐Ÿ‡บ๐Ÿ‡ธ Provo 1,784 2013
12
XanGoxango.com

Global wellness brand offering a range of products based on mangosteen, promoting financial independence through network marketing and providing opportunities for total wellness

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Lehi 1,421 2002
13
Purplepurple.com

Designs and manufactures innovative comfort products including mattresses, bedding, cushions, and pet beds featuring unique Purple Grid technology.

Retail ๐Ÿ‡บ๐Ÿ‡ธ Lehi 1,226 2015
14
Perfectly Poshww38.ppo.sh

A company focused on pampering and self-care, creating innovative products and empowering over 50,000 Independent Consultants nationwide Unique, fun work environment

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 1,171 2011
15
Cricutcricut.com

Makes smart cutting machines, an app, and crafting essentials for designing and personalizing items like cards and apparel, fostering creativity.

Software Development ๐Ÿ‡บ๐Ÿ‡ธ South Jordan 1,050 1969
16
Del Soldelsol.com

A leading brand of color-changing apparel and accessories using NASA-developed technology, with over 100 stores worldwide and a focus on humanitarian efforts

Retail ๐Ÿ‡บ๐Ÿ‡ธ Sandy 993 1994
17
ZAGG, Inc.zagg.com

A leading provider of innovative gadget protection and enhancement products, dedicated to making life easier and gadgets last longer

Computers and Electronics Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 976 2004
18
Partner.Copartner.co

Global community of wellness enthusiasts, scientists, and entrepreneurs sharing high-quality products and innovative compensation for financial and personal growth.

Retail Health and Personal Care Products ๐Ÿ‡บ๐Ÿ‡ธ Midvale 942 2023
19
Black Rifle Coffee Companyblackriflecoffee.com

Veteran-founded coffee company in America specializing in roasting high-quality, small-batch coffees

Food and Beverage Services ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 806 2014
20
Amare Globalamare.com

Creates a holistic mental wellness platform and community, emphasizing mental wellness over mental health disorders, and encouraging seeking professional help for mental health challenges

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Lehi 788 2017
21
Yoliyoli.com

A company dedicated to helping people live their best lives physically, emotionally, and financially through high-quality health products and compensation plans

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 764 2008
22
Beauty Industry Groupbeautyindustrygroup.com

Holding company in the beauty industry with global reach, delivering confidence through a diverse range of products and a dedicated team

Consumer Services ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 723 2004
23
Zriizilis.com

This company offers wellness and skincare products globally, focusing on personal growth, incentivized enrollment, and partnership with the Chopra Center

Accounting ๐Ÿ‡บ๐Ÿ‡ธ Draper 681 2007

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24
Xyngular Corporationxyngular.com

Xyngular offers exceptional products and opportunities for growth, supporting members and distributors in becoming more in every way Headquarters in Lehi, UT

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Lehi 583 2009
25
Angelangel.com

A platform for filmmakers to collaborate with viewers, creating high-quality TV and film independently from Hollywood, with content curated by the users themselves

Entertainment Providers ๐Ÿ‡บ๐Ÿ‡ธ Provo 527 2013
26
Bucked Upbuckedup.com

A sports nutrition and lifestyle brand with over 500 products, including supplements, energy drinks, apparel, and accessories, dedicated to helping customers achieve health and fitness goals

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Orem 524 2013
27
Traeger, Inc.traeger.com

Manufactures versatile outdoor wood pellet grills and natural pellets for grilling, smoking, baking, roasting, braising, and barbecuing with consistent wood-fired flavor technology.

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 522 1987
28
Morinda, Inc.partner.co

An international network marketing company focused on promoting health and happiness through the use of the noni fruit from Tahiti Pioneering AGE-Awareness

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ American Fork 504 1996
29
QSciencesqsciences.com

A company focused on improving quality of life worldwide through ethical practices in biosciences and creating impactful products

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Pleasant Grove 493 2013
30
Truvytruvy.com

Truvy is a wellness company dedicated to promoting optimal health and wellness through science-backed products and business opportunities Join the community today!

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Draper 452 2014
31
Trove Brandstrovebrands.com

A private house of brands, creating patented products like BlenderBottleยฎ, sold in 90,000+ retail locations worldwide and online Headquarters in Lehi, Utah

Consumer Goods ๐Ÿ‡บ๐Ÿ‡ธ Lehi 409 2000
32
Seintseintofficial.com

The company helps women enhance their favorite facial features and diminish ones they don't, while celebrating their natural beauty

Retail ๐Ÿ‡บ๐Ÿ‡ธ St. George 404 2013
33
Cotopaxicotopaxi.com

This company creates outdoor products and apparel, aiming to alleviate poverty, inspire adventure, and promote responsible sourcing and manufacturing practices

Retail ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 394 2014
34
The Chosennew.thechosen.tv

A company that produces a groundbreaking historical drama focusing on the life of the most revolutionary figure in history

Entertainment Providers ๐Ÿ‡บ๐Ÿ‡ธ Hurricane 361 2017
35
Owlet Baby Careowletcare.com

A team of parents founded a company in 2013 to help parents enjoy the journey of parenthood through innovative, data-driven nursery products

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Lehi 352 2012
36
Thrive Lifethrivelife.com

A leading provider of freeze dried and dehydrated foods, offering convenience, nutrition, flavor, affordability, and long-lasting products to enhance mealtime experiences worldwide

Food and Beverage Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ American Fork 345 2005
37
THREEthreeinternational.com

Three is a company focused on creating purpose-driven Proactive Wellness products to maximize bioavailability and empower individuals to take control of their well-being

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ Lehi 342 2023
38
Skullcandy Inc.skullcandy.com

Innovative audio brand based in Park City, Utah, known for immersive technology, colorful designs, and unique lifestyle products that redefine audio performance and style

Computers and Electronics Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Park City 341 2003
39
NewAge, Inc.newage.com

The company empowers individuals to create a healthier world through its products or services

Retail Health and Personal Care Products ๐Ÿ‡บ๐Ÿ‡ธ Midvale 216 2007
40
KรœHL Clothing Companykuhl.com

Product-driven clothing company celebrating mountain culture, specializing in outdoor apparel for an authentic outdoor experience

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 209 1983
41
Plunder Design, LLCjbloomdesigns.com

Transform lives with high-quality, in-demand products through flexible work opportunities and a lucrative compensation plan with support from a team of fellow stylists

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Payson 207 2014
42
Pompa Programpompaprogram.com

The company offers a solution for unexplained symptoms like low energy, brain fog, anxiety, and weight gain through comprehensive cellular health analysis

Hospitals and Health Care ๐Ÿ‡บ๐Ÿ‡ธ Park City 186 n/a
43
TAFTtaftclothing.com

Direct-to-consumer men's footwear brand with unique, bold designs Produces shoes in Spain and Portugal using diverse textiles, focusing on inclusivity and innovation

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Provo 78 2015
44
Alpha Coffeealpha.coffee

A veteran and woman-owned company offering fresh artisan-roasted coffee, promoting the warrior lifestyle, providing excellent service, and giving back to veterans, planet, and community

Food and Beverage Services ๐Ÿ‡บ๐Ÿ‡ธ Cottonwood Heights 27 2010
45
Millcreek Coffee Roastersmillcreekcoffee.com

Specialty coffee wholesaler and roaster, with retail locations and distribution Emphasizes quality, sustainability, and freshness in sourcing and roasting process Passionate about great coffee

Food and Beverage Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ Salt Lake City 18 1993
46
Mentionablesshopmentionables.com

Mentionables offers an inclusive and empowering lingerie shopping experience with a focus on beauty, comfort, and modesty

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ Lehi 13 2017
47
Caffe Ibis Inccaffeibis.com

Specializing in organic, fair trade, and shade-grown coffee, the company offers a variety of certified blends that are mountain grown and roasted

Food and Beverage Services ๐Ÿ‡บ๐Ÿ‡ธ Logan 11 n/a

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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