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30 leading DTC brands in San Francisco

Tamtam tracks 46 DTC brands headquartered in San Francisco. This list ranks the 30 largest by number of employees on LinkedIn, led by Rodan + Fields, Levi Strauss & Co. and Williams-Sonoma, Inc.. Their median headcount is 1,200. Half of them were founded in 2011 or later.

๐Ÿ‡บ๐Ÿ‡ธ San Francisco30 companiesUpdated Nov 11, 2026

The companies listed here are primarily large direct-to-consumer (DTC) brands based in San Francisco, with a strong presence in retail, personal care, and home goods. Notably, Levi Strauss & Co. designs and markets iconic denim, while Williams-Sonoma, Inc. offers kitchenware and home decor. Rodan + Fields focuses on skincare, and Sunrun provides solar energy solutions.

There is a mix of established companies, like Pottery Barn, a design source for home products, and newer firms such as hims & hers, a telehealth platform, and Quince, a direct manufacturer-to-consumer platform. The data shows a concentration of companies in the retail apparel and fashion sector, alongside a significant number of wellness and fitness service providers like ลŒURA and Fitbit.

#CompanyIndustryHeadquarters EmployeesFounded
1
Rodan + Fieldsrodanandfields.com

A skincare company founded by dermatologists focusing on giving people the best skin and confidence, with a commitment to social impact

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 17,749 2000
2
Levi Strauss & Co.levistrauss.com

designs and markets iconic denim jeans and apparel brands, emphasizing sustainability, innovation, and global self-expression through fashion.

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 17,743 1853
3
Williams-Sonoma, Inc.williams-sonomainc.com

Specialty retailer offering high-quality kitchenware, furniture, and home decor through brands like Pottery Barn and West Elm across global multi-channel retail platforms.

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 15,546 n/a
4
Sunrunsunrun.com

Provides a modern energy experience, offering freedom to power life with reliable, affordable solar energy directly from the sun for homes.

Services for Renewable Energy ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 10,677 2007
5
Stitch Fixstitchfix.com

Online personal styling service, helping people find clothes they love and that fit perfectly, using expert stylists and AI algorithms.

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 8,000 2011
6
Banana Republicbananarepublic.gap.com

Global fashion brand offering modern apparel, accessories, and fragrances crafted from premium materials through hundreds of retail locations and community outreach programs.

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 7,851 n/a
7
Benefit Cosmeticsbenefitcosmetics.com

Innovative beauty brand offering a wide range of products and services globally with a focus on fun, creativity, and providing unexpected solutions

Personal Care Product Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 4,946 1976
8
The Millionaire Homemakerthemillionairehomemaker.com

Providing business consulting, education, resources, certification, and funding services to empower mothers to build successful financial empires while balancing work and family life

Consumer Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 3,394 2011
9
Pottery Barnpotterybarn.com

A leading design source for over 70 years, creating original, high-quality home products sustainably with a focus on values and craftsmanship

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 3,217 1949
10
Athletaathleta.gap.com

A company passionate about promoting an active lifestyle, personal growth, and creating innovative products while prioritizing people, planet, and profit as a B Corp

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 2,949 n/a
11
hims & hersbit.ly

A multi-specialty telehealth platform connecting consumers to licensed healthcare professionals for various conditions like sexual health, hair care, mental health, and more

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 2,022 2017
12
Quincequince.com

Direct manufacturer-to-consumer technology platform utilizing demand forecasting and production planning to provide premium quality products without traditional retail markups or inventory inefficiencies.

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 2,006 2018
13
ลŒURAouraring.com

A fast-growing startup based in Finland, Oura helps people track sleep and activity with their Oura Ring and app, empowering users to improve their health and well-being

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 1,428 2013
14
Fitbit (now part of Google)fitbit.com

A pioneer in wearable technology, Fitbit helps people improve their lives through innovative trackers, smartwatches, software, and a supportive community

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 1,226 n/a
15
Wine.comwine.com

Online wine retail platform, offering vast selection, expert guidance, and convenient delivery options, including local pickup and a premium membership for unlimited shipping.

Beverage Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 1,200 2008

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16
Brilliant Earthbrilliantearth.com

Passionate about ethical jewelry, promoting transparency, sustainability, and social change Offers responsibly sourced materials and craftsmanship with a commitment to social and environmental responsibility

Retail Luxury Goods and Jewelry ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 1,053 2005
17
MasterClassmasterclass.com

An online platform offering unlimited access to classes by world-renowned experts across various subjects, with cinematic visuals and downloadable workbooks

E-Learning Providers ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 806 2015
18
Futurefuture.co

Customized personal training designed to meet the unique needs and schedule of each individual Tailored to fit your lifestyle and goals

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 770 2017
19
Dockersus.dockers.com

A leading provider of khaki clothing with a West Coast-inspired, relaxed yet ambitious style Specializing in work and leisure attire to keep you "Always On"

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 598 n/a
20
Mintedminted.com

A lifestyle brand and design marketplace connecting consumers with independent artists to create unique products in stationery, art, and home decor markets

Internet Marketplace Platforms ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 574 2007
21
Pottery Barn Kidswilliamssonomainc.com

A company specializing in high-quality, stylish, and safe children's furniture, decor, and accessories, offering personalized design services and eco-friendly options

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 548 1999
22
Madison Reedmadison-reed.com

Offering omnichannel hair color services including at-home kits, in-store Hair Color Bars, and professional color treatments by licensed cosmetologists.

Consumer Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 481 2013
23
Brightside Healthbrightside.com

Delivering virtual mental health care using AI technology and a clinician network, treating depression, anxiety, and mood disorders with precision psychiatry techniques

Mental Health Care ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 478 n/a
24
K18 Hairk18hair.com

Innovative haircare company with K18Peptideโ„ข molecule clinically proven to reverse damage in minutes, restoring strength, elasticity, and youthful state to damaged hair

Manufacturing ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 464 2019
25
Allbirdsallbirds.com

A global footwear and apparel brand founded in New Zealand, focused on creating comfortable, sustainable products using premium natural materials

Retail Apparel and Fashion ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 434 2016
26
PAXpax.com

Award-winning consumer technology brand supporting responsible cannabis use, setting the gold standard in product quality and aiming to change outdated stereotypes Headquarters in San Francisco

Alternative Medicine ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 418 2017
27
Grove Collaborativegrove.co

A sustainable online retailer offering vetted brands across cleaning, wellness, and everyday essentials, prioritizing environmental and social responsibility

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 410 2012
28
Tonaltonal.com

This company offers a unique digital weight system with expert-led workouts tailored to individual needs for maximum strength and fitness gains

Wellness and Fitness Services ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 407 2015
29
Everlaneeverlane.com

Ethical fashion brand partnering with factories worldwide, using high quality and sustainable materials, and transparently sharing product costs Alert against job scams

Retail ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 399 2011
30
AllTrailsalltrails.com

The company provides a platform for outdoor enthusiasts to discover and explore trails worldwide with curated maps, photos, reviews, and user recordings

Technology, Information and Internet ๐Ÿ‡บ๐Ÿ‡ธ San Francisco 395 2010

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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