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25 leading DTC brands in Ohio

Tamtam tracks 25 DTC brands headquartered in Ohio. This list ranks all of them by number of employees on LinkedIn, led by Sherwin-Williams, Victoria鈥檚 Secret & Co. and Abercrombie & Fitch Co.. Their median headcount is 839. Half of them were founded in 1993 or later. The most common headquarters are Columbus (10), Cincinnati (4) and Cleveland (2).

馃嚭馃嚫 Ohio25 companiesUpdated Nov 11, 2026

These Ohio-based direct-to-consumer (DTC) brands represent a mix of well-established corporations and more recent ventures. The list includes major retailers like Victoria鈥檚 Secret & Co., a specialty retailer of lingerie and beauty products, and Abercrombie & Fitch Co., a global omnichannel retailer of apparel. Other notable companies are Sherwin-Williams, a global supplier of paints and coatings, and Leaf Home, a technology-driven home solutions provider.

The data shows a strong concentration of these DTC brands in Columbus, Ohio, which serves as the headquarters for several significant companies on this list. While retail is a prominent sector with firms such as EXPRESS and Designer Brands, there is also representation from manufacturing, like MTD Products which designs outdoor power equipment, and consumer services, indicating a diverse economic landscape.

#CompanyIndustryHeadquarters EmployeesFounded
1
Sherwin-Williamssherwin-williams.com

Global supplier of paints, coatings, and related products with extensive distribution network and diverse, innovative workforce worldwide.

Paint, Coating, and Adhesive Manufacturing 馃嚭馃嚫 Cleveland 49,925 n/a
2
Victoria鈥檚 Secret & Co.victoriassecret.com

Specialty retailer offering bras, lingerie, sleepwear, athleisure, swimwear, fragrances, and body care supporting diverse women globally.

Retail 馃嚭馃嚫 Columbus 30,271 2021
3
Abercrombie & Fitch Co.abercrombie.com

Global omnichannel specialty retailer providing quality apparel and accessories for kids through millennials across diverse brands through physical stores and digital platforms.

Retail 馃嚭馃嚫 Columbus 29,375 1892
4
Hollister Co.corporate.abercrombie.com

Designs and sells casual apparel, accessories, and fragrances focused on capturing moments and expressing individual style worldwide.

Retail 馃嚭馃嚫 New Albany 14,359 n/a
5
EXPRESSexpress.com

multichannel fashion brand offering modern, confident, and effortless clothing for work, everyday, and special occasions through stores and online

Retail 馃嚭馃嚫 Columbus 11,919 1980
6
Pure Romance

Leading sexual wellness brand offering personalized products and experiences through a network of certified consultants to enhance pleasure and fun.

Retail 馃嚭馃嚫 Cincinnati 4,736 1993
7
Leaf Homeleafhome.com

A technology-driven home solutions provider focused on delivering remarkable experiences, trusted by millions across the US and Canada

Consumer Services 馃嚭馃嚫 Hudson 3,506 2005
8
MTD Productsgenuinefactoryparts.com

Design and manufacture a wide range of outdoor power equipment including mowers, snow throwers, and utility vehicles for various customers.

Manufacturing 馃嚭馃嚫 Valley City 2,522 1932
9
Great Day Improvementsgreatdayimprovements.com

A vertically integrated, direct-to-consumer provider of premium home improvement products with diverse brands, operating across the US with expanding workforce

Construction 馃嚭馃嚫 Twinsburg 2,266 2011
10
Designer Brandsdesignerbrands.com

Designs, produces, and retails footwear and accessories through direct-to-consumer channels and wholesale distribution across North America and internationally.

Retail 馃嚭馃嚫 Columbus 1,659 1991
11
Kirby Companykirby.com

Manufactures premium vacuum cleaner systems. Products help protect home investments, extend carpet, floor, and furniture life. Sold globally through independent distributors.

Manufacturing 馃嚭馃嚫 Cleveland 1,361 1914
12
Root Inc.joinroot.com

A disruptive force in the insurance industry, pioneering FinTech solutions for fair, simple, personalized insurance products and technology platforms

Insurance 馃嚭馃嚫 Columbus 1,199 2015

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13
SVSsvsound.com

Based in Youngstown, Ohio, SVS manufactures high-performance subwoofers, speakers, and audio accessories for passionate music, home theater, and gaming enthusiasts worldwide

Computers and Electronics Manufacturing 馃嚭馃嚫 Youngtown 839 1998
14
Jeni's Splendid Ice Creamsjenis.com

An innovative ice cream company founded by Jeni Britton Bauer in 2002, known for using whole ingredients and unique flavors

Food and Beverage Manufacturing 馃嚭馃嚫 Columbus 787 2002
15
PartyLitepartylite.com

Transforms lives through captivating fragrance, home decor. Operates internationally, empowering consultants with quality, sustainable products, fostering well-being globally.

Retail 馃嚭馃嚫 Cincinnati 756 1973
16
Graeter's Ice Creamgraeters.com

This company produces handcrafted ice cream and sorbet using artisanal methods dating back over a century, with retail stores across the country

Food and Beverage Services 馃嚭馃嚫 Cincinnati 639 1870
17
Rogue Fitnessroguefitness.com

Leading manufacturer of strength and conditioning equipment, supplying top competitions globally Dedicated to serious athletes' needs from the garage to the arena

Retail 馃嚭馃嚫 Columbus 525 2006
18
Rocky Brands, Inc.linktr.ee

A global company specializing in designing, developing, and marketing premium quality footwear and apparel, with a focus on innovation and consumer loyalty

Retail Apparel and Fashion 馃嚭馃嚫 Nelsonville 512 1932
19
O2 Hydrationdrinko2.com

A functional hydration and recovery drink brand for high-performance athletes, emphasizing clean products and a purpose-driven business with integrity

Food and Beverage Services 馃嚭馃嚫 Columbus 497 2014
20
Little Tikeslittletikes.com

An iconic brand established in 1969, offering a wide range of role play toys for children, including ride-ons, infant basics, and more

Manufacturing 馃嚭馃嚫 Hudson 486 n/a
21
iDesignidesignlivesimply.com

Design and distribution of affordable, innovative storage and organization products for various home spaces including kitchen and bathroom.

Manufacturing 馃嚭馃嚫 Solon 398 1974
22
Totes Isotonertotes.com

Leading designer, marketer, distributor of functional accessories including umbrellas, gloves, hats, slippers, and sandals in rain, cold weather, and footwear categories.

Retail Apparel and Fashion 馃嚭馃嚫 Cincinnati 368 1923
23
Highlights for Childrenshop.highlights.com

A global family media brand offering digital apps, games, books, and magazines dedicated to helping children grow into their best selves

Book and Periodical Publishing 馃嚭馃嚫 Columbus 334 1946
24
RUDISrudis.com

This company designs and produces high-quality performance gear for wrestlers, known for innovation and reliability, with a focus on personal growth and teamwork

Retail 馃嚭馃嚫 Marysville 241 2013
25
Ivim Healthivimhealth.com

This company offers personalized wellness programs with a focus on longevity and promoting a healthy lifestyle

Hospitals and Health Care 馃嚭馃嚫 Columbus 185 2021

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How this list is built

Every company on this list has a Tamtam company profile. The industry is the one the company gives on LinkedIn; categories such as SaaS or fintech are classified by Tamtam's AI from the company's website and LinkedIn page; and the headquarters city must match the company's own address. Companies are ranked by the number of employees on LinkedIn, and the list is refreshed every night. Classifications can be wrong, so treat the list as a starting point rather than an official ranking. Last updated Nov 11, 2026.

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