Paris, May 21, 2025 - Less than a year after launching, Tamtam’s SaaS platform already serves around thirty clients and announces its first funding round of €3 million. The seed round is led by pan-European fund Varsity, which specializes in early-stage software startups, with participation from Kima Ventures and several well-known business angels (1).
With strong early growth, this funding will help Tamtam solidify its leading position in the French market and roll out new AI features for sales teams in a rapidly evolving environment, as it prepares for expansion into Europe and the United States
Tamtam targets teams engaged in complex sales, deals that require deep understanding of prospects, and supports them throughout the entire sales cycle: from Territory Planning and prospecting/Pipeline Generation to Account Planning, deal execution and client development. The platform reshapes three core performance metrics for salespeople, boosting efficiency, productivity, and results:
- Total Addressable Market (TAM) : Starting from a simple customer database, Tamtam identifies “lookalike” companies with similar profiles. The tool then focuses efforts on the prospects with the highest potential, enabling sales teams to quickly and deeply penetrate niche markets, sectors, and geographies.
- Ideal Customer Profile (ICP) : Within this detailed mapping, the tool segments and isolates high-value targets, down to key decision-makers, based on fully customizable criteria, organized into clear org charts.Within this refined mapping, Tamtam segments and isolates high-value targets, down to key decision-makers - using fully customizable criteria and structured org charts
- Account Intelligence (Account Research & Planning) : With advanced research features that provide granular insights into complex accounts (org charts, Account Mapping, Account Planning,...) and meeting preparation, sales reps gain more relevance and are able to close larger deals with greater success.
“Our tool accomplishes in seconds what usually takes salespeople hours of work. It doesn’t replace sales teams, it enhances their value by pinpointing the best prospects, the most compelling value propositions, and the right points of entry” explains François Misslin, CTO and co-founder.
Tamtam draws from fragmented public data sources (annual reports / 10-K, corporate websites, video and audio interviews, executive speeches) and from clients’ CRM tools. The platform aggregates and structures this data with a high degree of precision and granularity. It currently generates and maintains data on over 70 million companies worldwide.
Powered by a domain-specific generative AI, Tamtam enables sales teams to delegate repetitive and time-consuming tasks to AI assistants, saving valuable time across the entire sales cycle while improving effectiveness. Salespeople are empowered, not replaced, by an AI that works in the background and retains vast amounts of contextual data.
“Over the past year, across our client base, we’ve seen a 57% average increase in sales conversion rates and a 47% boost in annual contract value (ACV),” adds Edouard Epaud, CEO and co-founder. “By refining targeting and deepening customer understanding, Tamtam improves the quality and relevance of prospecting for everyone involved. It also frees up twice as much time for reps to do what they enjoy most—spending time with clients.”
On the offensive
The funding will be used in the short term to grow the team of 12 and accelerate commercial development across Europe and US, aiming to establish Tamtam as the go-to provider in its space. The company is already looking to expand globally, backed by the international footprint of some of its early clients (Contentsquare, lesBigBoss, Didomi, Weefin…).
"Until now, using data to generate growth required entire teams of engineers and marketers. With the AI developed by Tamtam, this power is finally becoming available to sales teams. It's a revolution for sales forces: gain in efficiency, responsiveness and performance, without technical complexity. It's a unique opportunity to scale up" says Kamel Zeroual, Varsity General Partner.
Tamtam was co-founded by Edouard Epaud (CEO), a graduate of Télécom Paris and HEC Paris and former Head of Sales at Mytraffic with nearly 10 years of experience in strategic sales; and François Misslin (CTO), a graduate of Mines Paris and HEC Paris and co-founder of Ayolab, with more than 15 years of SaaS expertise.
(1) Among the business angels participating in this fund-raising: Romain Niccoli, co-CEO and co-founder of Pigment / Frédéric Kingue Johnson, General Manager France and Southern Europe of Contentsquare / Yannis Belkebla, Regional Vice President of Harness / Raphaël Boukris, co-founder & CRO of Didomi.
Press contact - Agence Raoul
Alexandre Costes - [email protected]
About Varsity
Founded in 2024, Varsity is a venture capital firm focused on early-stage investments with a €150 million fund. Much like the NBA draft, Varsity’s mission is to identify and invest in 30 future pioneers across fintech, health, enterprise software, and climate tech—startups poised for exponential growth and global impact. Varsity was co-founded by Didier Valet (former Deputy CEO of Société Générale), Kamel Zeroual (formerly of Serena Capital), and Florent Thomas (formerly of Sunday).
