We work with other providers. None ever gave us this level of precision.
Melanie Polzot
CRM Manager, Comexposium
Events & Trade Shows
Event sales teams lose hours buried in agencies and outdated databases. Tamtam delivers a pipeline built on real buying signals (trade show activity, hiring intent, company milestones) so your reps only talk to real buyers.
Your founders know who buys. Tamtam scales that knowledge to your entire team. First leads in 5 days.
Book a demo
Pain points
Standard tools don't distinguish a trade show organizer from an event staffing agency. Tamtam filters the noise.
Lists clogged with agencies and off-target accounts. Hours wasted on noise.
Clean prospect lists. Real event buyers only. Agencies filtered out automatically.
Event opportunities have a short window. Tamtam monitors signals and delivers them before the competition.
Up to 30% bounce on stale data. By the time you reach out, the deal is closed elsewhere.
18+ sources, 95%+ deliverability. Signals delivered the same week.
That knowledge lives in the founder's head. New reps prospect blind. Tamtam encodes it so every rep sells like your best one.
ICPs locked in the founder's head. New reps ramp slowly and never reach the hit rate.
ICPs encoded in Tamtam. Every rep walks in with the founder's context from week one.
Buying signals
Growth milestones
IPO, Series A to C, rebrand, major product launch, geographic expansion
Funded or scaling companies allocate 20 to 30% of new proceeds to marketing, with launch events scheduled 90 to 180 days later.
Upcoming trade show registration
Confirmed exhibitor for a show in the next 3 to 9 months
The strongest buying signal in the industry: stand, AV and logistics procurement starts 4 to 6 months before the show.
Event & marketing leadership hires
Event Manager, Head of Events, Field Marketing, new CMO / CRO
Hiring a marketing or event leader means budget is allocated and a vendor review is coming in the first 90 days.
B2B trade show attendee files
Exhibitor and visitor lists from industry shows, enriched and matched
Highest-density prospect source in event sales. Import at scale, enrich and reach the real decision-makers behind each booth.
Past trade show participation
Exhibited at a competitor or adjacent show in the last 24 months
Confirms the account is an event buyer with an active budget pattern. Ideal for ICP validation and lookalike expansion.
Website intent signals
Anonymous company-level visits to your landing pages
A prospect researching your offer is already in a buying window. Tamtam identifies the company before they fill a form.
Growth milestones
IPO, Series A to C, rebrand, major product launch, geographic expansion
Funded or scaling companies allocate 20 to 30% of new proceeds to marketing, with launch events scheduled 90 to 180 days later.
Upcoming trade show registration
Confirmed exhibitor for a show in the next 3 to 9 months
The strongest buying signal in the industry: stand, AV and logistics procurement starts 4 to 6 months before the show.
Event & marketing leadership hires
Event Manager, Head of Events, Field Marketing, new CMO / CRO
Hiring a marketing or event leader means budget is allocated and a vendor review is coming in the first 90 days.
B2B trade show attendee files
Exhibitor and visitor lists from industry shows, enriched and matched
Highest-density prospect source in event sales. Import at scale, enrich and reach the real decision-makers behind each booth.
Past trade show participation
Exhibited at a competitor or adjacent show in the last 24 months
Confirms the account is an event buyer with an active budget pattern. Ideal for ICP validation and lookalike expansion.
Website intent signals
Anonymous company-level visits to your landing pages
A prospect researching your offer is already in a buying window. Tamtam identifies the company before they fill a form.
How Tamtam works
Define your target: organizers, AV providers, stand builders, corporate event planners. Tamtam returns a clean list, agencies excluded. Expand to 3,000+ targets via Deep Search.
Automated weekly leads based on event signals. Up to 150 qualified prospects per week, filtered by your personas.
Reach event decision-makers with non-obvious titles (the person who books the AV for the annual seminar, the marketing director who signs off on the trade show booth). 18+ data sources, 95%+ email deliverability and direct phone numbers.
AI-generated call briefs per event type, qualify accounts by segment and adapt outreach messaging. New reps get the same context the founder has, from their first week.
Verbatims
We work with other providers. None ever gave us this level of precision.
Melanie Polzot
CRM Manager, Comexposium
Customer stories
B2B trade show matchmaking platform. Sales team of 5. Targeting salon organizers and exhibitors across Europe.
2.7x
bigger deals from Tamtam leads vs. all other deals
70%
faster deal velocity since adoption
33%
jump in pipeline generation in 3 months
8 to 10x
ROI, expecting 20% company revenue growth
2 to 3x
more time talking to clients instead of researching
The challenge
Prospecting was founder-led and manual. Their CRM audit showed 72% of contacts had missing data. Identifying the right exhibitors, and filtering out intermediaries, did not scale.
What they did with Tamtam
Built a Salon B2B prospecting vertical from scratch. Imported trade show attendee files with LinkedIn URL matching. Activated web visit tracking as a real-time buying signal.
Event services agency, 200+ employees. Stand design, spatial design, production.
3x
leads sent to sales
80%
less research time per account
8x
parallel PipeGen batches across event segments
The challenge
Large sales team needed to scale pipeline generation across multiple event segments. List building and account planning took 3 hours, several times a week.
What they did with Tamtam
Run 8 to 9 parallel PipeGen Auto batches across segments (Beauty, Startup, Sport, Luxe, CAC40). Built API integration (Make x Tamtam) for automatic HubSpot enrichment.
Why Tamtam
Find event buyers, not agencies
Manual filtering, agencies everywhere
Event-specific buying signals
Founder spots manually
Lookalike targeting
Gut feeling from past wins
Verified contact data
Public profiles + occasional lookup
Persona & title coverage
Fixed titles, miss 30% of variants
Playbook scaling
Knowledge in the founder's head
Dedicated events vertical
N/A
Find event buyers, not agencies
Basic industry filter, no semantic exclusion
Event-specific buying signals
Generic intent data
Lookalike targeting
Basic similar companies
Verified contact data
1 to 2 providers
Persona & title coverage
Flat job-title search
Playbook scaling
No messaging features
Dedicated events vertical
No events-specific page
Find event buyers, not agencies
AI semantic exclusion + lookalike search
Event-specific buying signals
Hiring, milestones, trade shows, web visits, competitor events
Lookalike targeting
AI lookalikes from your client base, 3,000+ targets via Deep Search
Verified contact data
18+ providers, 95%+ deliverability
Persona & title coverage
AI-generated title variants per segment & language
Playbook scaling
Auto briefs per event type, AI agents, day-1 onboarding
Dedicated events vertical
✅ Purpose-built for event sales
Zero generic B2B data platforms have a dedicated Events & Trade Shows vertical page.
FAQ
Yes. Vimeet targets salon organizers. Neoloc targets hoteliers, standistes and direct advertisers. Comexposium targets VIP decision-makers across multiple trade shows. Personas, signals and messaging are configured per segment.
It's the first thing every event client asks us. Tamtam reads company descriptions semantically, not just job titles or SIC codes, and excludes agencies and intermediaries automatically. Your team only sees real buyers.
Tamtam replaces the research and data layer: list building, contact enrichment, signal detection. It feeds clean data into your existing outreach and CRM tools. You keep your stack; Tamtam makes it sharper. Every event client we work with came from a different setup: CRM-only, spreadsheets, generic B2B databases or internal tools.
First leads in 5 business days. Neoloc went from demo to active usage in 13 days. Vimeet had leads in week one. WMH was running 8 parallel batches within their first month.
See Tamtam for Events. First leads in 5 days.
Book a demoWhy now
$50B+ market, but the pressure is real.
91% of event professionals now use AI. Your competitors are automating. Manual prospecting will not keep up.
Source: PCMA 2026
38% of event organisers cite rising costs as their top challenge, and 71% expect costs to increase in 2026. Doing more with less is not optional, it is survival.
Source: UFI Global Barometer
Attendance is still 12.9% below pre-pandemic levels. The pool of potential buyers is smaller. Targeting quality over quantity has never mattered more.
Source: Event Tech Live
The event teams that win in 2026 aren't the ones with the biggest database. They're the ones with the sharpest signals.
