Account-based & key accounts
Map and engage complex enterprise accounts, from buying-committee analysis to multi-threaded outreach.
Account mapping
Account mapping is the process of visually identifying key stakeholders, their roles, and reporting relationships within a target company to navigate complex deals.
Account planning
Account planning is the structured process of analyzing a target company's goals and stakeholders to create a strategic plan for sales engagement.
Account research
Account research is the process of gathering and analyzing information about a target company before initiating sales outreach or conducting a meeting.
Account-Based Marketing
Account-Based Marketing (ABM) is a go-to-market strategy that focuses marketing and sales resources on a defined set of high-value target accounts.
Account-Based Selling
A sales strategy where teams focus intensive, coordinated resources on a small list of high-value target accounts instead of chasing individual leads.
Buying committee
A buying committee is the group of individuals within a company who are collectively involved in making a B2B purchasing decision.
Champion
A champion is a person inside a prospective customer's organization who actively advocates for a vendor's solution and helps navigate the internal buying process.
Enterprise sales
Enterprise sales is the B2B sales motion focused on closing large, complex deals with major corporations, characterized by long sales cycles and multiple stakeholders.
Land and expand
A go-to-market strategy where a company secures a small initial deal within a larger organization, intending to expand its footprint over time.
Multi-threading
Multi-threading is the sales practice of building relationships with multiple stakeholders within a single target account to improve deal resilience and velocity.
Orchestrated outreach
Orchestrated outreach is a coordinated engagement strategy where sales and marketing teams synchronize their activities to create a unified experience for a target account.
Tier 1 account
A Tier 1 account is one of a company's most valuable and strategic target accounts, receiving the highest level of personalized sales and marketing resources.
See how Tamtam handles account-based & key accounts in practice.
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