B2B data & enrichment
The data types and signals that power modern outbound: firmographics, technographics, intent data, buying signals.
Account enrichment
Account enrichment is the process of augmenting CRM records with third-party data to create a complete and actionable view of target accounts.
Buying signals
Specific, observable events that indicate a company has entered a buying window, making it an opportune time for sales outreach.
Contact enrichment
Contact enrichment is the process of updating and augmenting a contact record with verified data like job titles, emails, and phone numbers from external sources.
Data hygiene
Data hygiene is the ongoing process of ensuring the accuracy, consistency, and completeness of data within a CRM or marketing automation system.
Firmographics
Firmographics are descriptive attributes of an organization, such as industry, revenue, and employee count, used to segment and target potential B2B customers.
First-party data
First-party data is information a company collects directly from its own audiences, customers, and product users, making it a highly reliable asset for analysis.
Intent data
Intent data consists of behavioral signals indicating that a company is actively researching solutions, used by sales teams to identify and prioritize timely outreach.
Record decay
Record decay is the natural rate at which contact and account information in a CRM becomes inaccurate as people change jobs and companies evolve.
Sales intelligence
Sales intelligence combines technology and third-party data to help revenue teams find, prioritize, and engage their best-fit potential customers.
Technographics
Technographics are data points describing the hardware, software, and other technology a company uses, often called its 'tech stack'.
Third-party data
Third-party data is information collected by an external entity and purchased by a company to supplement its own customer and market insights.
Zero-party data
Zero-party data is information that a customer proactively and intentionally shares with a company, such as preferences, purchase intentions, or personal context.
See how Tamtam handles b2b data & enrichment in practice.
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