Outbound & pipeline generation
Build an outbound pipeline that actually converts, from list-building to cadence design.
Cold calling
Cold calling is the practice of phoning a potential customer with whom the seller has no prior relationship to initiate a sales conversation.
Cold email
A cold email is a sales message sent to a potential customer with whom the sender has no prior relationship, initiating a B2B outreach sequence.
Email deliverability
Email deliverability measures the success rate of emails reaching a recipient's inbox rather than their spam folder or being blocked entirely by mail servers.
Lead generation
Lead generation is the process of identifying and cultivating potential customers for a business's products or services to fill the top of the sales pipeline.
Lead qualification
Lead qualification is the process of evaluating whether a potential buyer is a good fit for a product and ready to engage with a sales team.
Marketing Qualified Lead
A lead that has shown enough engagement with marketing assets to be considered ready for direct follow-up from a sales development representative.
Meeting prep
Meeting prep is the structured research a sales representative conducts before a call to understand the account, attendees, and define clear objectives.
Outbound sales
Outbound sales is a proactive sales motion where sellers initiate contact with potential customers who have not previously expressed interest.
Pipeline generation
Pipeline generation is the end-to-end process of creating new, qualified sales opportunities and adding them to the sales funnel for Account Executives to pursue.
Prospect list
A prospect list is a curated set of accounts and contacts that an outbound sales team actively engages during a specific period, like a week or a sprint.
Prospecting
Prospecting is the sales activity of identifying, researching, and initiating contact with potential customers to generate new business opportunities.
Reply rate
Reply rate is the percentage of prospects who respond to an outbound sales or marketing campaign, calculated by dividing total replies by total unique recipients.
Sales cadence
A sales cadence is a structured sequence of multi-channel outreach activities a sales representative uses to engage with a prospect over a specific period of time.
Sales funnel
A sales funnel is a visual representation of the stages a prospect moves through, from initial awareness to becoming a paying customer.
Sales Qualified Lead
A Sales Qualified Lead (SQL) is a prospective customer that a sales team has vetted and confirmed as a genuine opportunity ready for direct sales engagement.
Signal-based prospecting
Signal-based prospecting is an outbound sales approach where outreach is triggered by real-time events, or buying signals, indicating a prospect's increased likelihood to buy.
Warm introduction
A method of engaging a prospect through a trusted mutual contact who facilitates the initial introduction, transferring credibility to the seller.
See how Tamtam handles outbound & pipeline generation in practice.
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